The chief processor of personal data processing is:

LEKIDI OÜ, Reg.code: 14067025, Lootsi 8, 10151, Tallinn, Estonia

Protection of personal data

Personal data is data that collects in order to provide a service, identify a person, contact a person to provide a service or resolve issues. undertakes to protect the personal data of customers and users and their privacy. The activities of on the Internet are in accordance with all relevant activities and relevant legislation of the European Union and the laws of the Republic of Estonia, including Regulation (EU) 2016/679 of the European Parliament and of the Council. takes all precautions (incl. administrative, technical and physical measures) to protect the collected personal data. Only authorized persons have access to change and process the data.


All personal data that has become known during the visit to the website and purchases made in the account management environment will be treated as confidential information. An encrypted data communication channel with banks ensures the security of the purchaser’s personal data and bank details. implements all security measures (incl. physical, IT and organizational) for the protection of processed personal data. Only authorized persons have access to personal data, and the personal data of all customers is treated as confidential information.

1. What data is collected?
information that you provide when registering as a regular customer or user of the e-store (incl. first and last name, personal identification code, e-mail address, postal address, purchase history);
the information you provide to us in connection with the ordering of goods / services and notifications sent by e-mail;
other information that you provide to

When visiting the e-store, the following non-personal data is collected about the visitor:

information about e-store usage (including IP address, geographic location, browser type and version, operating system, reference source, length of visit, page views, website navigation, time and date of visit, and other statistics. In addition, we may use third party services such as Google Analytics , Hotjar, Facebook Pixel, to collect, monitor and analyze information about transactions between you and us or in connection with our e-shop, including information about products and services purchased from us;

Data on website visits and stays is collected in order to improve the website and make it more convenient for visitors.

To process the data of legal entities, we collect the company’s name, registration number, VAT registration number, address, e-mail addresses for contacting and sending an invoice, the names of the contact persons representing the company and their e-mail addresses and contact telephones.

When paying for services through a credit card or bank link service, only Maksekeskus AS has access to bank card information and bank details, which only issues information on the success of the payment to In terms of installment-related banking services, our partners are LHV Pank AS, Swedbank, Luminor, Paypal.

2. Use of personal data may use your personal data for the following purposes:

to perform a contract of sale
e-shop management;
to adapt the e-shop to your needs;
to enable you to access and use the services of the e-shop;
to send the products you have purchased by sharing your delivery address with logistics partners;
sending messages and paying invoices and receiving payments;
to send the notifications you want by e-mail;
to deal with inquiries, feedback and complaints about our goods from you;
to send you regular emails about our new products, special offers or other information that we think may be of interest to you using the email address you provided;
as well as to use your personal information to contact you to request permission to use / share your shopping experience in our marketing or sales materials.

3. How long is the data collected stored?

The data of persons registered as regular customers are stored indefinitely. The non-personalized technical data collected on the e-store website is stored indefinitely.
Personal data related to personalized inquiries and / or transactions are stored for up to 7 years after the last interaction with the service provider due to the obligation to certify transactions in the Accounting Act.
An interaction is considered to be, among other things, responding to direct marketing by viewing or clicking on a link.

4. To whom can the data collected be passed on? is the chief processor of personal data. Personal data processed by may be transferred without the consent of the person only to an institution or person who has a direct right arising from law (for example, a court or pre-trial proceeding) and a justified need.
The personal data processed by the customers within the framework of purchases is treated as confidential and the right to process, issue or transmit this data belongs only to the responsibility of the data owner (customer).
At the request of the customer, provides technical assistance in data processing, but this does not change the ownership and responsibility of the data.

If the customer who has joined the loyalty program has given the respective consent, may disclose the customer’s e-mail address to the cooperation partners in order to better serve the customer. All customers have the right to withdraw their prior consent at any time.

5. What rights does the person have to the data collected?

The right to inspect, correct and terminate the processing of your data.

The customer registered in the e-shop has the right to inspect, change / correct his / her personal data in the e-shop account management environment. If personal information is not editable, accessible, disclosed on a website, we should submit a request for identification or correction of the information in an identifiable manner. If possible, the data will be issued or corrected within 7 working days.

Loyal customers registered in stores have the right to get acquainted with, change / correct their personal data in stores or by sending an inquiry to the e-mail address
If you wish to opt out of direct marketing offers, you can do so immediately via the link at the end of each marketing email you send. The change will take effect immediately.
If there is (no longer) a legal basis for processing, disclosing or providing access to personal data, the termination or deletion of the use of the data, the termination of the disclosure of the data or the granting of access to the data may be requested. To that end, an application should be made in a way that allows identification.

The customer has the right to demand the termination of the processing of his personal data or the correction, deletion or closure of his personal data at any time. will perform the respective action no later than within three working days from the submission of the written application by the customer.

If the customer finds that his or her rights have been violated during the processing of personal data, he or she has the right to apply to, the Data Protection Inspectorate or a court to terminate the violation.

6. Privacy Policy Terms and Changes

By using the website, you have read and agreed to these principles and conditions. We reserve the right to change the general terms and conditions of the privacy policy, if necessary, by notifying all persons involved.

If you have any questions or concerns about this privacy policy or data processing, please contact us at